who is sydney lester


My story (in a nutshell):

  • Not the fashion kid growing up

  • In school I earned a Master of Social work and Master in Christian Education

  • Thought I would end up working with inner city youth 

  • Styling became my "second life" as Hillary Kerr would say it

So why BEYOND?

I got the stylist training, I was good at what I did and I loved it.

But... no one told me about all the BUSINESS things I would have to do!

And you can't do what you don't know right?

Fortunately for me, a few good mentors and coaches helped me along the way. 

Now it's my mission to help you.

Yes, there are business schools and trainings out there to teach you the fundamentals. But there was no one who was talking business the way I wanted to talk about it:

the real stuff, the bad advice, the woo, what to do when you get knocked down, and how to get back up.

I also know there is more to entrepreneur life than the hustle, grinding, working 24/7 and glorifying being busy.

Enter BEYOND: it's the premier business school for personal stylists - it's your next step, your secret weapon, created just for you - so that you can kill it in your business, design a life you love, and turn your hobby into a sustainable, joy-filled life-long endeavor. 

I can't wait to go beyond with you!