3 Ways Rebelle Con Improved My Business

rebelle con guestroom creative

Rebelle Con logo by Guestroom Creative. All photos in this post by Sarah Der Photography

One random day this past August after I was feeling pretty dejected and frustrated with life and business, I got an email from my friend and coach Shannon asking if I wanted to be in on this thing she was creating with Anika. She didn’t really know what it was going to be, but that it would be something that would support women.

My immediate response: Hell yea! And we were off.

In hindsight, mayyyyybe there should have been some more questions, but I knew and respected Shannon and Anika, knew we all had incredibly high expectations, and knew whatever they were thinking would be amazing. Sometimes you just gotta trust your gut.

Between August and November 2017 (4 months people!), Rebelle Con came to life thanks to a collaborative team effort of no small proportions.

November 9 - 11 saw a community of women who were interested in running their lives FIRST, come together under one roof to celebrate, learn, get inspired, and take action.

There are a number of recaps around the old Internet by now and I’ve linked them below because each is amazing. Please read them to learn more about the entire weekend, speakers, and workshops!

What I want to share with you here are the 3 Ways Rebelle Con Improved my Business. Because yes, while we were there to crack the Lifestyle Design code, the idea of lifestyle design is so that all areas of your life, business included, works for you, not against you!

3 Ways Rebelle Con Improved my Business

1. Dusted off my Week Design aka Model Calendar.

I *tried* to implement this last year but it quickly fell to the wayside as I felt I needed to be everywhere all the time for all my clients in all my jobs (to say I was hustling was not an understatement). Well, I decided no more! Okay, so that’s a little extreme, but thanks to Rachel’s talk (I got to meet + talk to her IRL ya’ll!), I did figure out what I want my work week to look like and how my week can support ME to better support my business. Right now it looks like this:

  • Mondays - CEO Day
  • Tuesday - 1:1 Personal Styling Clients
  • Wednesday - Content Creation
  • Thursday - Business Coaching days
  • Friday - 1:1 Personal Styling Clients

How this impacts my business: By prioritizing things that work for me (working out first thing in the morning, eating Whole 30 style, doing my morning routine, date nights, etc.) and then scheduling like minded work things together, I am more productive and am able to actually work ON projects that move my business forward instead of always working IN the business.  I’ll be sharing more in depth about this in a future YouTube video + blog. Stay tuned! (or, if you are reading this after it’s been published, head to my channel!).  

2. Decided to Create Programs that Would Have a Mission to Lift Others Up.

I was already doing this naturally, but I had never really fleshed out my core business values or why I was doing what I was doing. Rebelle Con helped solidify the WHY behind my business. I give women confidence through their wardrobes. I create workshops to help other business owners grow their community and employees learn how to use clothing to improve their bottom line. I coach other personal stylists so that they can grow their businesses and reach their goals. I collaborate with like minded creatives because it helps all of us.  

How this impacts my business: This little reminder is something I can revisit any time I get distracted by “shiny objects” - will this thing I am embarking on lift others up? If yes, do it. If not, maybe not so much. This keeps me focused and on track with my business goals.

3. Determined to Set Crazy High Goals.

The first and foremost of these being real, live income goals. Until I actually started running my business full time, I had no idea how much money it took to run a business AND pay yourself. It takes a lot more money than you think. AND when you run a business full time, you can no longer just wing it like when it was your part time or side hustle. Tonya Rapley of My Fab Finance had us do an exercise that went like this:

  • Write down how much money you want to make per year. Let’s use $150,000 as our example.
  • Divide that number by the number of months you want to work. I’ll use 11 - I want to take December off next year. This gives me roughly $13,600 that I need to earn monthly.
  • Divide that number by the number of weeks in a month: 4 which = $3,400 which is how much I need to bring in weekly.
  • Divide THAT number by the number of days in a week: 5 which = $680 and is what I need to bring in daily.
  • Divide that number by the number of hours you want to work in a day: I’m going to say 6 because that’s usually when I hit my mental block and I get $113. The magic hourly rate I would need to charge in order to hit my yearly income goal.

If you want to work less, then you’ll need to adjust your numbers BUT this exercise helps you get that vague number in your head OUT and outs actual magic, power and action behind it. If you think you want to earn $60K in your business, but are charging $25/ hour then you will physically never get to that $60K because the numbers just don’t work.

How this impacts my business: For me, my number started at $120,000 and then went to $180,000 (dream big right??). That’s a crazy high goal that scares the crap out of me and I’m not 100% sure I’ll get there. BUT it allowed me to write out $16K per month and figure out exactly where that money would come from - down to how many clients I would need, what areas of business I would need to grow, etc.. It let me see if my goal was reasonable or if I would be working harder than I wanted to work to make that number. For now - I’m going with reasonable and shooting for the stars, but at least now I have a clear plan to get me there.

I'd love to hear from you! What are three ways you are going to improve your business this year? What inspired you to make changes?